The major difference between bait-and-switch advertising and "trading the customer up" to a more expensive substitute is that in bait-and-switch advertising,the lower-priced item is _____.
A)not intended to be sold
B)sold below cost
C)sold to reduce competition from other retailers
D)sold to reduce seasonal sales trends

Question

Quizplus · Accepted Answer

In bait-and-switch advertising, the lower-priced item is not intended to be sold, and is usually advertised to lure customers in and then persuade them to buy a more expensive item. Trading the customer up, on the other hand, is a legitimate sales technique where a salesperson offers the customer a more expensive substitute for the item they originally wanted, but the customer is not misled or deceived.

The Major Difference Between Bait-And-Switch Advertising and "Trading the Customer