In an odd-pricing strategy,it is assumed that consumers feel that prices are bargains or that amounts charged are below their price ceilings.

Question

Quizplus · Accepted Answer

Odd-pricing strategy involves setting prices ending in an odd number (e.g. $9.99 instead of $10.00) which creates the impression that the price is a bargain or deal, making consumers more willing to buy. This is based on the assumption that consumers have price ceilings or certain thresholds beyond which they perceive a price as too high, and odd-pricing helps to stay below those ceilings.

In an Odd-Pricing Strategy,it Is Assumed That Consumers Feel That