Which source of merchandise utilizes vertical integration by a retailer?
A)company-owned
B)outside,regularly used supplier
C)outside,new supplier
D)cooperative buying arrangement

Question

Quizplus · Accepted Answer

Company-owned merchandise utilizes vertical integration by a retailer as the retailer has complete control over the production and distribution of the product. This allows the retailer to have a greater degree of control over the quality and availability of the merchandise, as well as typically resulting in higher profit margins.

Which Source of Merchandise Utilizes Vertical Integration by a Retailer