A retailer and a supplier both utilize relationship marketing.Which merchandise source do they best illustrate?
A)company-owned
B)outside,new supplier
C)opportunistic buying
D)outside,regularly used supplier

Question

Quizplus · Accepted Answer

The retailer and supplier both utilize relationship marketing, suggesting that they have an ongoing and mutually beneficial relationship. This relationship is likely with a regularly used supplier, rather than a new or opportunistic source. Therefore, the best choice is D - outside, regularly used supplier.

A Retailer and a Supplier Both Utilize Relationship Marketing