Excessive use of chargebacks by a retailer illustrates _____.
A)scrambled merchandising
B)channel power
C)the retail life cycle
D)channel cooperation

Question

Quizplus · Accepted Answer

Excessive use of chargebacks demonstrates the power a retailer has over its suppliers in the channel. The retailer can use the threat of chargebacks to force compliance with their policies and requirements, which can be costly for suppliers. This imbalance in power is an illustration of channel power.

Excessive Use of Chargebacks by a Retailer Illustrates _____