A retailer seeks store loyalty,as well as greater channel control.Which branding philosophy should the retailer use?

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Private branding, also known as store branding or own-label branding, allows retailers to create and promote their own brand names and identities for their products, rather than relying on manufacturers' branding. This provides retailers with greater control over the marketing mix and enables them to develop stronger relationships with their customers, resulting in greater store loyalty.

A Retailer Seeks Store Loyalty,as Well as Greater Channel Control