The four functional areas defined in the Mazur plan are _____.

Question

Quizplus · Accepted Answer

The Mazur plan outlines four functional areas as merchandising, communications, store management, and financial accounting. Option A is too specific and does not encompass all areas mentioned in the plan. Option C is too broad as it includes general categories that may not be applicable to the retail industry. Option D refers to the four Ps of marketing and does not include all areas mentioned in the plan.

The Four Functional Areas Defined in the Mazur Plan Are