A clear description of a trading area allows a retailer to determine _____.
A)customer shopping frequency
B)its overall store image
C)the focus of promotion activities
D)private-brand strategy

Question

Quizplus · Accepted Answer

A clear description of a trading area allows a retailer to determine the focus of promotion activities by understanding the demographic characteristics, needs, and shopping behaviors of the customers in that area. This information can help the retailer tailor its marketing mix to better appeal to and attract those customers. Information about customer shopping frequency, overall store image, and private-brand strategy might also be important for a retailer, but they are not directly related to determining the trading area.

A Clear Description of a Trading Area Allows a Retailer