The traditional means of trading-area delineation for a new store is _____.

Question

Quizplus · Accepted Answer

Reilly's law of retail gravitation is the traditional means of trading-area delineation for a new store. This model states that the trading area of a store is determined by the distance consumers are willing to travel to make a purchase and the attractiveness of other competing stores in the area. The model also takes into account the population and the attractiveness of the surrounding areas. The other options listed are different models that may be used for market analysis, but they are not traditionally used for trading-area delineation.

The Traditional Means of Trading-Area Delineation for a New Store