Which customers are generally not studied in trading-area analysis?
A)outshoppers
B)mail and telephone order shoppers
C)fringe trading-area customers
D)parasites

Question

Quizplus · Accepted Answer

Mail and telephone order shoppers are not typically studied in trading-area analysis because they do not physically visit the store or location. Outshoppers, fringe trading-area customers, and parasites are generally studied in trading-area analysis because they have a direct impact on the sales performance of the location.

Which Customers Are Generally Not Studied in Trading-Area Analysis