The most important trading area for a retailer to study is the _____.
A)fringe trading area
B)secondary trading area
C)primary trading area
D)trading-area overlap

Question

Quizplus · Accepted Answer

The primary trading area is the most important trading area for a retailer to study as it encompasses the majority of a retailer's sales and customer base. The fringe trading area and secondary trading area are important, but they have less impact on a retailer's overall sales and success. Trading-area overlap is also important, but it is more relevant for understanding competition and market saturation than for understanding a retailer's primary customer base.

The Most Important Trading Area for a Retailer to Study