The major refinement in Huff's law versus Reilly's law is Huff's use of _____.

Question

Quizplus · Accepted Answer

Huff's law takes into account the sensitivity of the kind of shopping (e.g. convenience goods vs. specialty goods) to travel time, whereas Reilly's law assumes that consumers will always choose the closest location regardless of the type of shopping. Huff's law also includes a point of indifference, which represents the distance where a consumer is equally likely to choose one location over another. Mileage versus driving time and small versus large cities are not major differences between the two laws.

The Major Refinement in Huff's Law Versus Reilly's Law Is