The primary trading area can be delineated in Huff's law of shopper attraction by studying the _____.
A)probability of consumers shopping at a location
B)point of indifference between two communities
C)average purchase made by consumers
D)traffic counts in different locations

Question

Quizplus · Accepted Answer

Huff's law of shopper attraction states that the probability of a consumer visiting a particular location for shopping depends on the attractiveness of that location in terms of factors like its proximity, size, and the range of products/services offered. Therefore, the primary trading area can be delimited by analyzing the probabilities of consumers choosing a location.

The Primary Trading Area Can Be Delineated in Huff's Law