The major proportion of a retailer's promotional effort should be directed at its primary trading area.

Question

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It is important for a retailer to focus their promotional efforts on their primary trading area where they have the highest concentration of customers and potential customers. This can help maximize the effectiveness of the promotion and increase sales within the local market. Retailers may also allocate some promotional efforts outside of their primary trading area if they have a broader target market or want to expand their customer base.

The Major Proportion of a Retailer's Promotional Effort Should Be