The distinction between internal and external secondary data is based on the _____.
A) focus of the data (company or industry)
B) firm collecting the data (government or commercial research house)
C) cost of data collection
D) source of the data (within or outside the firm)
Correct Answer:
Verified
Q46: The proportion of a store's sales made
Q47: A firm can determine information about inventory
Q48: The use of point-of-sale cash register-based data
Q49: A research technique based on actual situations
Q50: A retailer needs to determine its customers'
Q52: Respondent bias is minimized in which data
Q53: A retailer can generate data on merchandise
Q54: A major advantage to the use of
Q55: An example of primary data is information
Q56: Which data collection technique cannot be used
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