A retailer seeks to determine the quality of sales personnel presentations.An appropriate primary data collection technique is _____.
A)observation
B)a mail survey
C)an experiment
D)simulation

Question

Quizplus · Accepted Answer

Observation would allow the retailer to directly observe the sales personnel presentations and assess the quality of their performance. This would provide the most accurate and objective data to evaluate the effectiveness of their presentations. A mail survey, experiment, or simulation may not capture the same level of detail or context as an observation in this case.

A Retailer Seeks to Determine the Quality of Sales Personnel