Internal secondary data are based on attitudes,whereas external secondary data are based on behavior.

Question

Quizplus · Accepted Answer

This statement is not entirely true. While internal secondary data may include attitudes, it can also include past behavior and other internal information such as sales data, customer demographics, and employee records. External secondary data is not necessarily based only on behavior, it can also include external market research, government reports, and industry publications that may contain information about attitudes, beliefs, or perceptions.

Internal Secondary Data Are Based on Attitudes,whereas External Secondary Data