The element of perceived risk that relates to the effect of a purchase on one's self-esteem is _____ risk.
A)psychological
B)social
C)physical
D)performance

Question

Quizplus · Accepted Answer

Psychological risk refers to the potential effects of a purchase on one's self-image or self-esteem. This type of risk is often associated with purchases of products that are visible to others, such as clothing or luxury items, and can be a major factor in consumer decision-making. Social risk, on the other hand, relates to the potential effects of a purchase on one's relationships with others, while physical risk refers to the potential harm that a product may cause to a consumer's health or safety. Performance risk relates to the potential failure of a product to perform as expected.

The Element of Perceived Risk That Relates to the Effect