Clothing buyers have been categorized as clothes horses,bargain hunters,image seekers,and shopping-averse consumers.This divides shoppers by _____.

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The categorization of clothing buyers is based on their lifestyles, as they are divided based on their preferences and behavior towards fashion and shopping. Demographics refer to basic characteristics such as age, gender, income, etc. Reference groups are groups of people that consumers compare themselves to, and perceived risk refers to the uncertainty and potential negative outcomes associated with a purchase decision.

Clothing Buyers Have Been Categorized as Clothes Horses,bargain Hunters,image Seekers,and