Cognitive dissonance can occur both before and after a purchase.
Correct Answer:
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Q89: A membership club has a differentiated marketing
Q90: The decision process is always used consciously
Q91: There are three types of impulse purchases:
Q92: Brand and store loyalty are examples of
Q93: Consumers can evaluate alternatives on the basis
Q95: Consumers with high levels of satisfactory experience
Q96: Concentrated marketing is a more difficult strategy
Q97: Online shoppers can also be in-home shoppers.
Q98: The family life cycle is an updated
Q99: Retailers have more control of commercial cues
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