Shopper profiles should ideally be comprised of both demographic and lifestyle factors.

Question

Quizplus · Accepted Answer

By considering both demographic and lifestyle factors in shopper profiles, retailers can gain a deeper understanding of their customers' needs, preferences, and behaviors, which can inform marketing and merchandising strategies to better serve and engage these customers. Demographic factors such as age, gender, income, and ethnicity can provide insight into basic characteristics that may influence shopping habits, while lifestyle factors such as hobbies, interests, values, and attitudes can help retailers understand the motivations and aspirations that drive consumer choices. Together, these factors create a more holistic picture of the shopper, enabling more personalized and effective engagement strategies.

Shopper Profiles Should Ideally Be Comprised of Both Demographic and Lifestyle