A pharmacy (due to increased competition from a neighboring supermarket)has added an exclusive line of cosmetics and expanded its line of greeting cards and gift-wrapping items.This strategy illustrates _____.

Question

Quizplus · Accepted Answer

The strategy of adding a new product line (cosmetics) and expanding an existing product line (greeting cards and gift-wrapping items) is an example of scrambled merchandising, which refers to offering a variety of unrelated products in one store to appeal to different customer segments and increase sales.

A Pharmacy (Due to Increased Competition from a Neighboring Supermarket)has