According to the wheel-of-retailing theory,which pricing strategy is used by an innovator?
A)pricing at the market
B)prestige pricing
C)competitive pricing
D)deep discount pricing

Question

Quizplus · Accepted Answer

The wheel-of-retailing theory suggests that innovators enter the market with low prices to attract customers, which aligns with deep discount pricing.

According to the Wheel-Of-Retailing Theory,which Pricing Strategy Is Used by an Innovator