According to the wheel of retailing,a retailer is vulnerable when _____.
A)consumers do not accept the retailer's old image
B)its upgraded strategy gives new institutions a significant cost advantage
C)its strategy is no longer considered unique
D)sales and profits exhibit rapid growth

Question

Quizplus · Accepted Answer

According to the wheel of retailing, retailers start as low-cost and low-price operators, but as they improve their offerings and services, their costs go up and their prices increase. This makes them vulnerable to new low-cost and low-price retailers entering the market. Therefore, when a retailer upgrades its strategy and gives new institutions a significant cost advantage, it becomes vulnerable.

According to the Wheel of Retailing,a Retailer Is Vulnerable When