A retailer tries to appeal to consumers' one-stop shopping needs through _____.

Question

Quizplus · Accepted Answer

Scrambled merchandising is the process of offering a wide range of complementary products and services in the same store to appeal to consumers' one-stop shopping needs. This can include combining groceries and pharmacy items or adding a coffee shop within a bookstore. The other options listed (retail life cycle, vertical marketing systems, wheel of retailing) do not directly relate to the concept of one-stop shopping.

A Retailer Tries to Appeal to Consumers' One-Stop Shopping Needs