Which general merchandise retailer is most likely to appeal to a small,niche market segment?
A)variety store
B)specialty store
C)department store
D)off-price chain

Question

Quizplus · Accepted Answer

Specialty stores are known for offering a specific type of product or catering to a particular niche market segment. They generally have a smaller product selection and are more focused on providing a unique shopping experience for their target customers. Therefore, a specialty store is most likely to appeal to a small niche market.

Which General Merchandise Retailer Is Most Likely to Appeal to a Small,niche