A manufacturer seeking maximum channel control should utilize which type of retailer?
A)factory outlet
B)membership club
C)off-price chain
D)department store

Question

Quizplus · Accepted Answer

A factory outlet is owned and operated by the manufacturer of the products sold, which allows for maximum control over the channel. The manufacturer can set the prices, promotions, and even the layout of the store, ensuring a consistent brand image and communication with customers. In contrast, membership clubs, off-price chains, and department stores are typically owned and operated independently, making it more difficult for the manufacturer to enforce their policies and control the channel.

A Manufacturer Seeking Maximum Channel Control Should Utilize Which Type