A dealer agrees to sell a supplier's products and to operate under that supplier's name in _____.

Question

Quizplus · Accepted Answer

Product/trademark franchising is a type of franchising in which a dealer agrees to sell a supplier's products and to operate under that supplier's name. The supplier usually provides support and branding materials, and the dealer pays for the right to use the supplier's trademark and operating systems. This allows the dealer to benefit from the supplier's established brand and operating procedures while remaining independent.

A Dealer Agrees to Sell a Supplier's Products and to Operate