The need to develop and monitor a common image for all units is important for which retail institutions?

Question

Quizplus · Accepted Answer

Chains and franchises often have multiple locations, which can be geographically spread out. A common image helps customers recognize the brand, regardless of where they are shopping. This is less important for independents and service sponsors, which may have only one or a few locations, or for cooperatives, which are made up of independently owned stores with their own identities.

The Need to Develop and Monitor a Common Image for All