A franchisee operating at one retail location can be classified as an independent,as well as a franchise.
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Q83: A significant benefit to independents (as compared
Q84: A local retailer seeking to expand on
Q85: A fully integrated vertical marketing system is
Q85: Exclusive distribution,fully integrated vertical marketing systems,and franchising
Q86: When a retailer bypasses a wholesaler to
Q88: Constrained decision making is more characteristic of
Q89: Increased coordination among channel members is a
Q90: Due to the intangible nature of services
Q91: A major difficulty associated with independent vertical
Q92: All forms of vertical marketing systems involve
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