The consumer group that a retailer tries to satisfy is called its _____.

Name: The consumer group that a retailer tries to satisfy is called its _____.
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Question

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The term "target market" refers to the specific group of consumers that a retailer aims to serve and satisfy. The other answer options are either too broad (mass market) or too specific (store positioning market, market segment) to accurately describe the concept of a retailer's target market.

The Consumer Group That a Retailer Tries to Satisfy Is