A discount department store aims its retailing strategy at a large homogeneous (similar)group of consumers.A wide assortment of goods is offered at popular prices.The retailer utilizes which target market strategy?
A)mass marketing
B)market segment
C)multiple segmentation
D)store positioning

Question

Quizplus · Accepted Answer

The retailer is using mass marketing, which targets a large, homogeneous group of consumers with a single marketing mix.

A Discount Department Store Aims Its Retailing Strategy at a Large