A heavily diversified retailer requires _____.

Question

Quizplus · Accepted Answer

A heavily diversified retailer operates multiple business units with different products, target markets, and competitive environments. Each unit requires a unique retail strategy that aligns with its objectives, capabilities, and customer preferences. A uniform strategy may lead to suboptimal performance for some units, while a centralized structure may not allow adequate flexibility and responsiveness to local market conditions. A mass marketing strategy may also be inefficient and ineffective in reaching diverse customer segments. Therefore, different retail strategies should be developed and implemented for each major retail business unit.

A Heavily Diversified Retailer Requires _____