A retailer's ability to understand and predict the effects of controllable and uncontrollable variables is enhanced by the use of marketing research.

Question

Quizplus · Accepted Answer

Marketing research helps retailers to collect and analyze data about various variables that affect their business, including controllable factors (e.g., pricing, promotions, store layout) and uncontrollable factors (e.g., economic conditions, competitive landscape). This enables retailers to make informed decisions and develop strategies that are more likely to succeed in the marketplace.

A Retailer's Ability to Understand and Predict the Effects of Controllable