A manufacturer seeking to maximize its sales should utilize _____ distribution.
A)dual
B)intensive
C)selective
D)exclusive

Question

Quizplus · Accepted Answer

Intensive distribution would be the best choice. This approach aims to make a product easily available to customers by placing it in as many retailers as possible. This is most effective when the product is in high demand and customers typically prefer convenience over brand loyalty. By making the product readily accessible, the manufacturer can increase the chances of potential customers purchasing their product over competitors.

A Manufacturer Seeking to Maximize Its Sales Should Utilize _____