Jackson is interested in buying a particular Uniden cordless telephone.He knows he can find the same model at several different Internet retailers.As a result,Jackson is shopping on brand and price rather than wanting to purchase at a particular store.In this example,what is Jackson's phone an example of?
A) a price-driven item
B) an Internet commodity
C) an Internet product
D) a branded commodity

Question

Quizplus · Accepted Answer

Jackson's phone is an example of a branded commodity because he is focused on the brand (Uniden) and price, indicating that the product is standardized and available from multiple retailers, making it a commodity.

Jackson Is Interested in Buying a Particular Uniden Cordless Telephone