What is the formula for stickiness?
A) Hits $\times$ Page Views
B) Frequency $\times$ Duration
C) Frequency $\times$ Duration $\times$ Site Reach
D) Duration $\times$ Hits $\times$ Page Views

Question

Quizplus · Accepted Answer

The formula for stickiness is a combination of frequency, duration and site reach. Option C includes all three factors, making it the best choice. Other options may not have all the necessary factors or include irrelevant factors.

What Is the Formula for Stickiness? A) Hits ×\times× Page Views B) Frequency

What Is the Formula for Stickiness?
A) Hits $\times$ Page Views
B) Frequency