Longaberger Is a Company That Sells Baskets,pottery,fabrics,home Decor,and Home Accessories

Longaberger is a company that sells baskets,pottery,fabrics,home decor,and home accessories through independent sales consultants.It has a website at www.longaberger.com.A visitor at this website can learn how to become a sales consultant and present a Longaberger home show for his or her friends.Answers to any questions a potential sales consultant might have are available at the site.Additional pages at the site tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the website.
-Refer to Longaberger.Longaberger would like to sell direct to consumers at its website.Since most of its customers are used to dealing with the sales force,the company is concerned that they will be uncomfortable,and maybe even suspicious,of dealing directly with the company in an on-line environment.What technology could Longaberger use to allay customer concerns about transaction data?

A) bit protection
B) Secured Sockets Layer (SSL)
C) BBB reliability
D) cookies