Men's Wearhouse,a men's clothing retailer,has made a significant financial investment in developing software for Web-enabled personal computers that have replaced cash registers.The PCs allow sales personnel to not only ring up purchases but also check inventory and retrieve information on what to wear when.If one store doesn't have a certain jacket in a certain size,salespeople can give shoppers instant access to the inventory of the chain's 504 stores,via the MensWearhouse.com website ( www.menswearhouse.com) as well as a company intranet.Customers can then order the jacket on-line and have it delivered to their home or for pickup at the store.
-Refer to Men's Wearhouse.The website that Men's Wearhouse has as part of its in-store program can best be described as which of the following?
A) a promotional strategy
B) integrating conventional and Internet channels
C) transactive marketing
D) the dissolution of a pure Internet strategy
Correct Answer:
Verified
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