Men's Wearhouse,a men's clothing retailer,has made a significant financial investment in developing software for Web-enabled personal computers that have replaced cash registers.The PCs allow sales personnel to not only ring up purchases but also check inventory and retrieve information on what to wear when.If one store doesn't have a certain jacket in a certain size,salespeople can give shoppers instant access to the inventory of the chain's 504 stores,via the MensWearhouse.com website ( www.menswearhouse.com)as well as a company intranet.Customers can then order the jacket on-line and have it delivered to their home or for pickup at the store.
-Refer to Men's Wearhouse.Salespeople at Men's Wearhouse can now offer shoppers merchandise that is not on the floor,or even in that particular store,through the company's website.The integration of conventional and Internet marketing has been a strategy focused on which of the following?

Question

Quizplus · Accepted Answer

The integration of conventional and Internet marketing is focused on the "place" aspect of the marketing mix. It involves providing customers access to the company's products and services through various channels, including physical stores and online platforms. In the case of Men's Wearhouse, the use of Web-enabled personal computers and the company's website allows salespeople to offer customers access to merchandise that is not available in the physical store, thereby expanding the reach of the company's offerings.

Men's Wearhouse,a Men's Clothing Retailer,has Made a Significant Financial Investment