You Are the Marketing Manager for a Small Business That

You are the marketing manager for a small business that sells travel products.Lately you have noticed that when you are surfing the Web,you are constantly interrupted by pop-up casino ads.You wonder if those kinds of ads would work for your product.You decide to write a memo to your boss outlining five reasons to use interactive ads.Since your boss is always asking about measurement and control,be sure to include ways you can measure performance of your ad.