When Ginnie phoned to place a catalogue order for a black wool blazer,she was pleased when the operator suggested that she might also be interested a black-and-white silk scarf that was on sale.The operator was using a method commonly used in one-to-one marketing.What is that method?

Question

Quizplus · Accepted Answer

The method being used by the operator is cross-selling, which involves suggesting complementary or related products to a customer who has already made a purchase or placed an order.

When Ginnie Phoned to Place a Catalogue Order for a Black