Subaru Canada added an outdoor life section to its website that is organized by area of interest to target outdoor enthusiasts.The site will serve as a platform for co-marketing and promotional programs.
-Refer to Subaru.This offering of customized product offerings to a customer segment for the purpose of enhancing the auto manufacturer's customer relationships is an example of which of the following?
A) transaction segmentation
B) data mining
C) campaign management
D) knowledge management
Correct Answer:
Verified
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