Subaru Canada Added an Outdoor Life Section to Its Website

Subaru Canada added an outdoor life section to its website that is organized by area of interest to target outdoor enthusiasts.The site will serve as a platform for co-marketing and promotional programs.
-Refer to Subaru.The site will serve as a platform for co-marketing and promotional programs,and will allow Subaru to gather most overt and covert information.Which of the following provides the most likely reason that Subaru has added this section to its site?

A) to lessen the importance of customer service
B) to design more targeted marketing communications
C) to reduce problems associated with cultural diversity
D) to increase the effectiveness of its channels of distribution