As a process strategy,customer relationship management manages the interactions between a company and its customers.

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Customer relationship management (CRM) refers to the practices and technologies used by companies to manage their interactions with customers and potential customers. The goal of CRM is to improve customer satisfaction and loyalty by providing effective communication and personalized experiences. Therefore, as a process strategy, CRM manages the interactions between a company and its customers.

As a Process Strategy,customer Relationship Management Manages the Interactions Between