The DCS Stainless Steel Gas Grill for outside cooking costs $3,995.The market for a grill that could easily replace a kitchen range is limited even though a lot of people have seen articles about this grill in cooking magazines and in the cooking section of newspapers.There is no potential competitor for this grill.Which strategy is probably best?

Question

Quizplus · Accepted Answer

Price skimming is likely the best strategy for the DCS Stainless Steel Gas Grill because it is a unique, high-end product without any direct competitors. This strategy involves setting a high price initially to maximize profits from the segment of the market willing to pay a premium for the novelty or unique features of the product.

The DCS Stainless Steel Gas Grill for Outside Cooking Costs