After managers understand both the legal and the marketing consequences of price strategies,they should set a price,the general level at which a company expects to sell a good or service.What is this price?
A) base
B) demand
C) leader
D) functional

Question

Quizplus · Accepted Answer

The price that a company sets as the general level at which it expects to sell a good or service is known as the base price. This price serves as a starting point for the company's pricing strategy and may be adjusted based on various factors such as competition, demand, and costs.

After Managers Understand Both the Legal and the Marketing Consequences