What is an advantage associated with a flexible pricing policy?
A) It enables a seller to close a sale with a price-conscious customer.
B) It causes inconsistent profit margins.
C) It causes ill will among customers if they discover that other customers are paying lower prices.
D) It enables salespeople to automatically lower the price to make a sale.

Question

Quizplus · Accepted Answer

A flexible pricing policy allows a seller to adjust prices to accommodate price-sensitive customers, which can lead to increased sales and customer loyalty. This can be particularly helpful in competitive markets where customers are likely to shop around for the best price.

What Is an Advantage Associated with a Flexible Pricing Policy