Why is price lining a valuable tactic for marketing managers?
A) A company that uses price lining is able to carry a smaller total inventory and reduce confusion for its customers.
B) The price lining strategy allows the company to gain brand loyalty from its targeted segments.
C) A company that uses price lining has more price markdowns and greater markup.
D) Price lining tends to confuse customers and requires them to listen closely to the salesperson pitch.

Question

Quizplus · Accepted Answer

Price lining allows marketing managers to offer a range of prices for different products or services within a category, making it easier for customers to understand the different options and choose the one that meets their needs and budget. This can reduce confusion and the need for a large inventory while still offering competitive pricing.

Why Is Price Lining a Valuable Tactic for Marketing Managers