Which of the following is an attempt by the marketing manager to induce store patronage through selling a product near cost or even below cost?
A) leader pricing
B) price skimming
C) odd-even pricing
D) price lowballing

Question

Quizplus · Accepted Answer

Leader pricing is a strategy where a product is sold near or below cost to attract customers and induce store patronage. This can create a perception of value and a reason for customers to choose that store over competitors. Price skimming involves setting high prices initially and gradually lowering them over time, odd-even pricing involves setting prices ending in odd or even numbers to create the perception of a value price, and price lowballing is a tactic where a low price is offered but additional fees or costs are added on later.

Which of the Following Is an Attempt by the Marketing